Ya-elle experienced firsthand the fight against cancer. She battled melanoma and cervical cancers between 2006 and 2010 before her son was diagnosed with Neuroblastoma. She and her son are now cancer-free and continue to be monitored on a regular basis. Ya-elle has translated her experiences as a Mom, survivor, and caregiver into Sheets From Home. As our tagline goes, her mission is to brighten a child's face one hospital stay at a time. As co-Founder and Director, Ya-elle leads the marketing and community outreach efforts. She is also responsible for the ongoing social media communications, tactical development, sheets-raising campaigns, and building connections with pediatric hospital personnel around the country. She enjoys traveling, movies, art, and watching her kids play whatever sport is in season.
As a husband and father of cancer survivors, Asaf has a personal passion to supporting pediatric cancer patients during their treatments and recovery. As co-Founder and Director of Sheets From Home, Asaf oversees the overall Sheets From Home strategy and dreams of bringing fun and colorful bed sheets to kids in hospitals all around the world. Asaf brings extensive business experience as a corporate executive with a background in marketing and business development. He enjoys all kinds of sports, music and traveling.